Insights, tips, and strategies for influencer marketing
TikTok Shop has changed the influencer marketing landscape faster than almost anything I've seen in my six years running a creator agency. Brands we work with are asking about it constantly and my honest answer is: it depends. Not every product is a fit, and the strategy looks very different from...
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Everything a brand marketer needs to know to make a confident decision on their channels
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Working with mom creators doesn't have to start and end with a social post. If that's all you're doing, you're leaving serious value on the table.
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Mom influencers drive TikTok Shop sales by combining deep audience trust with TikTok's frictionless in-app checkout. They turn product recommendations into near-instant purchases! This guide breaks down exactly how it works, why it works, and how your brand can activate it.
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Who made the last purchase in your household? If you’re a mom, it was probably you. Moms are the most active, most trusted, and most influential segment of consumers. Women drive 85% of consumer purchasing decisions in the home, and for consumer brands working with a marketing agency, there is no h...
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If you're new to influencer marketing it can be a somewhat daunting task. Where do you start? We've got you! It's not as complicated as you think - you really just need to know a few key points to get you started. What's a collaboration? How do you write a creative brief? Do you need a contract? Al...
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When working on campaigns with influencers, one of the most important aspects of the process is your creative brief. It’s always helpful for the influencer to know what you’re looking for, so that expectations are set on both sides, and everyone comes out of the collaboration happy, and feeling lik...
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