YouTheory is one of the original collagen supplement brands, growing into one of the largest manufacturers of collagen and turmeric in the United States, however, they didn’t have enough traction with their D2C sales. The challenge was to not only build awareness about the benefits of their supplements but convert audiences to website customers.
momfluence worked with YouTheory’s budget with this paid campaign to find 10 mid-size creators who promote health & wellness as part of their regular content pillars. Content that touched on the products benefits and how they were incorporated into the creator’s everyday life was the focus of the deliverables with all traffic directed to their own website.
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