Tesalate is an Australian brand who have great market saturation in their home country but were looking to spread their wings to the United States. Finding creators who share their Australian vibe of laid-back enjoyment was key in launching their products to Americans.
momfluence with Tesalate’s ideal creator look & feel to find the perfect set for a launch campaign in the United States. Building a content library with extra content that the brand could use for their own channels was important for this product-only campaign as well.