Our Place became an overnight success largely due to their work with influencers and the appeal of their multifunctional “only pan”. They wanted to build on the success they had with Mom influencers when launching their new product, the Wonder Oven. Finding creators who were new to Our Place was at the core of this campaign to reach new audiences.
momfluence worked with Our Place to find creators who regularly shared lifestyle & food content but also had not worked with the brand previously as reaching new audiences was paramount. Gaining content for white-listing was another central focus of this product-only campaign.
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