Minna, a brand centred around Nordic-inspired tableware for children, planned a launch campaign, wanting to find a way to not only gather UGC for ads, but to begin developing a cohort of creators who could regularly share meal-time content while promoting Minna’s beautiful pieces.
momfluence focussed on creators with a certain aesthetic for this product-only campaign as the product demographic relies on those women who value beauty in their everyday products.
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