Cerebelly wanted to boost their US-based Walmart sales by having Moms & their little ones create content featuring themselvs shopping for this neurosurgeon-founded food in stores across America or unpacking & enjoying Cerebelly at home. The content was shared on both Instagram and TikTok.
The campaign was split with a focus being on in-store content and to a lesser degree, content of Cerebelly at home. Ensuring that Walmart was a focus of where shoppers could find Cerebelly was key in the efforts of boosting retailer sales and expansion to more locations.
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