Blog – momfluence.co

Written By Melanie Abernethy
December 13, 2019

Influencer Marketing 101

If you’re new to influencer marketing it can be a somewhat daunting task. Where do you start? We’ve got you. It’s not as complicated as you think – you really just need to know a few key points to get you started. What’s a collaboration? How do you write a creative brief? Do you need […]

Written By Chelsea Clark
December 12, 2019

How to use Influencers to Supercharge your marketing efforts

Marketing is common sense in a lot of ways but the digital tools that exist today to help you get your goods or service to the people who need it are numerous and at times, complex. This post will help you understand a few of the common ways that influencers can help you in your […]

Written By Chelsea Clark
December 12, 2019

How Momfluence Makes Influencer Marketing Easy

People now spend more time on social media than they do TV. I know that’s true for most of the people in my life, heck most of them don’t even own a TV anymore, and even fewer pay for cable! In the pre-social media days, most people’s exposure to advertising was through TV commercials. Now, […]

Written By Chelsea Clark
December 12, 2019

How to Move Out of the Influencer Marketing Friend Zone

The influencer marketing world was dominated by gifting for many years. Influencers were thrilled to be getting free product and would happily post to their account in exchange. But with the evolution of the influencer role and the number of brands now hopping on the train, Influencer has become a true profession, one where money […]

Written By Melanie Abernethy
December 12, 2019

An Interview with @oursmalltownsquad

Mahria is an awesome Momfluencer and content creator based out of Ontario, Canada. Why do we love her? Not only is she real, but she creates honest, and well curated content. Which actually isn’t that easy to do! The best creators know how to find a balance, to be themselves, while promoting brands, and while […]

Written By Melanie Abernethy
December 12, 2019

Tips for Writing a Great Brief

When working on campaigns with influencers, one of the most important aspects of the process is your creative brief. It’s always helpful for the influencer to know what you’re looking for, so that expectations are set on both sides, and everyone comes out of the collaboration happy, and feeling like it was a success. There’s […]

Written By Melanie Abernethy
December 12, 2019

An Interview with @thiswildheart

Esther from @thiswildheart is a Momfluencer and content creator based out of Toronto, Canada. We love her because she creates a bright and visually stunning feed, while integrating honest content and beautifully styled sponsored content. She started before she was a mom, but successfully transitioned her content from purely lifestyle, to include motherhood into the […]