People now spend more time on social media than they do TV. I know that’s true for most of the people in my life, heck most of them don’t even own a TV anymore, and even fewer pay for cable!
In the pre-social media days, most people’s exposure to advertising was through TV commercials. Now, these same companies are moving away from traditional media and towards digital marketing. The number of e-commerce only businesses has also grown exponentially and the focus of most of these companies ad spend is on social media, whether that’s paid ads or influencer campaigns.
The benefit of this is that digital marketing, in particular on social channels, is extremely effective; studies show that the return can be as much as $6.50 for every $1 spent. It is also much easier to evaluate the ROI compared to the old fashioned method where impressions (views) were the gold standard of metrics. Marketing on social media goes way beyond how many eyeballs see your sponsored content (although it does measure that too!) and can even get down to the nitty gritty of which influencer resulted in what $ amount of revenue. Pretty exciting for number crunching fanatics like myself!
Paid ads on social media or influencer marketing (IM) both have their own strengths and when combined, are undebatably powerful in growing your brand. What’s also not debatable is how complicated and overwhelming all of this can seem to manage…especially if you are a small business wearing every hat in the company already. Throwing this into the hopper can take away from the other important tasks of actually running the business, which would defeat the entire purpose of expanding your reach to begin with.
With this conundrum in mind, and with the obvious potential of IM to be a huge benefit to so many companies, Mel and I were inspired to provide a solution. We started momfluence.co as two Mom’s looking to facilitate a mutually beneficial collaboration between companies and influential Mom’s (Momfluencers, as we affectionately call them). We wanted to create a platform that was not only easy on the eyes but most importantly the wallet. We wanted to develop something that would help with the most challenging aspects of social marketing. According to a State of Influencer Marketing 2019 survey, these were the biggest challenges brands faced when thinking about starting an influencer marketing campaign.
…..Momfluence.co to the rescue!
The biggest challenge was unsurprisingly finding the right influencer. A campaign’s success largely depends on getting this initial step right. There are so many things to think about when approaching an influencer and it can be a very tedious process if your go-to method is simply perusing Instagram and DM’ing everyone who seems like they have potential. Efficiency is the name of the game for nailing the best IM strategy, which is why momfluence.co has a number of unique filters and searchable keywords (above and beyond the typical follower count, price range, etc) to help you locate the influencer who has true alignment with your brand. Do you want a Momfluencer with a toddler who enjoys camping and charges around $150/post? Or are you looking for someone who lives in California, is getting married this year and also mentioned your brand in her “favourite brands” list? We can help you find her, whoever your dream Momfluencer is.
There are a lot of details to be ironed out once you have hired the right influencers. Making sure everyone is on the same page to avoid disappointment and setting up the most efficient way to handle shipping the product, content approvals and viewing final submissions can all take up time! The momfluence.co platform streamlines everything, making sure every step from campaign brief to downloading the final content is done in an organized fashion. No moments of second guessing if you are doing this whole influencer marketing thing correctly, we’ve got you covered.
There are a lot of reasons to use the momfluence.co platform, but the reason that we hope you decide to join our platform is because we have built our platform with the busiest of people in mind and because we know anyone adding Influencer Marketing into their busy work life is already hustling and doesn’t have time for failures or short comings. We really believe in what momfluence can do and we can’t wait to work with you!
Have more questions? Feel free to email us at [email protected]!