Frequently Asked Questions

How do I sign up?

You can sign up by clicking I'm a Creator at the top of our homepage. We will take a look at your application and make sure you would benefit from our platform. You will receive an email notifying you that you've been accepted or need to wait until you have grown your account a little more within a week.

How much do I get paid?

You set your rate when filling in your profile but depending on the scope of work related to each campaign you can negotiate directly with the brand. Remember we like to keep things simple for everyone involved, so you will be including all usage rights to the content you create to the brand. As well, we do charge a 5% commission on your compensation. We know you take your business seriously and expect you will see the value we provide.

How does payment work for the campaigns I've been hired for?

Once the campaign is complete, you will receive an email with invoicing details. You need to submit your invoice in order to be paid. Payment is via wire transfer or e-transfer within 60 days post campaign.

Who owns the pictures I produce?

We include full usage rights to the brand for any content you create, however, you can stipulate different usage rights when you apply to campaigns if you would prefer.

How much creative freedom do I have over what I post?

In order to get the most effective and authentic content, we encourage every brand to give their collaborators as much creative freedom as possible. However, adherence to brand standards and guidelines is essential to a great working relationship. We’d expect you would know how to balance this just right.

Do I have to be a Mom?

Yes, given the specific goals of our platform, you either need to be trying to conceive, pregnant or already have children.

When trying to apply for campaigns, the Apply button doesn't go anywhere.

If you think your profile is complete but you aren't able to apply for campaigns, there are a few reasons this may be happening. First of all, make sure your profile is above 80% complete. Make sure you have connected your Instagram account (link is beneath your profile pic). Lastly, give us a few days to review it so we know it looks great before we publish it. If you are urgently trying to apply for a campaign, DM us and we will get on it quickly.

How do I get jobs?

On our platform, brands can either directly invite you to their campaign (this is why having an up-to-date profile is so important) or they will post campaigns to our marketplace that you can browse and then apply for.

Do companies send me clothes, etc.?

You are almost always gifted products in order to create the content required. Often the client will let you keep it but other times you may be required to return it if it's a high ticket item. But don’t worry, all of that is coordinated within the platform.

Do I need to live in a certain country to be considered?

We focus on brands that want to connect with creators based in North America.

Do I have to sign a contract with momfluence?

No, we don’t require any sort of contract or exclusivity arrangement. Your only contract will be between you and the brand on each campaign.

How many followers do I need to have in order to be approved?

Ideally, you should have a minimum of 5,000 followers. However, we want to build the world of Momfluencers, so if you have a small but very engaged following, please apply and hopefully we can accept you or give you some help / advice on boosting your following.

I'm unable to apply to campaigns even though my profile is complete.

We review each profile before publishing it to make sure it's in tip top shape. Give us a few days or drop us a line and we will get on it!

When linking my account with Instagram, it says I must have a Facebook Business page. Help!

You can either have a creator or business Instagram account but you need to have a Facebook Business Page linked to your Instagram account. For step by step instructions read - here.

How do I sign up?

You can sign up by clicking I'm a Brand at the top of our homepage. We will take a look at your application and make sure you would benefit from our platform. Once you receive a confirmation email, you will be able to login & post a campaign brief in our marketplace and begin inviting influencers.

Can you help me with my strategy and campaign brief?

Absolutely, we would love to help you with anything you need. We have many years experience in business advertising & creative development. We offer an introductory phone call for each new brand prior to posting a campaign so we can go over best practices and help to guide you. If you want more help than that, you can let us lead the process with a Managed Campaign, where we do all the heavy lifting like finding the influencers, writing the brief, etc., while still ensuring you have final say over any content approvals.

How many influencers can I use?

You can use as few as one and up to an unlimited amount if you need. It all depends on what you’re hoping to achieve and how big your budget is.

Where does my campaign get posted?

Our platform is Instagram focused first and foremost. That being said, our campaign brief gives the option to request a blog post on the influencers own site as well. You could negotiate any extra platforms including Pinterest or YouTube directly with the creator within our chat feature. We will be adding those platforms in the near future so hold tight!

How do I pay the influencer?

We hold your funds in escrow once the influencer has been hired and only transfer payment to them once you’ve marked your campaign complete.

Can I gift an influencer instead of paying them?

Yes you can provide compensation only as a gift or product. This may be the only option if you are a small brand, but keep in mind how much work goes into styling & photographing the content. We are strong believers in compensating creators monetarily, even if it's not too much if you are a startup.

How much does it cost to hire an influencer?

Each influencer sets their own price depending on the scope of work you need, their reach, engagement, etc. We post their standard rate on their profiles but it’s up to you and the influencer to negotiate the final cost, which you can do right on our platform. We have influencers who charge $150-$1500 per post to give you an idea of the range available - it all depends on your budget & campaign goals.

How do I know the influencer's following is authentic?

We vet every influencer that joins our platform by using third party data analytics software to make sure their followers are authentic and of good quality.

How do I track my results?

Our analytics dashboard will show you the specific metrics based on each piece of content. We also have certain collaborations which require the influencer to provide additional metrics that normally only they see.

How do I control what gets posted?

While we encourage you to give as much creative freedom as possible to your collaborators, we know your brand identity and values are of paramount importance. You will have complete control over approvals as your campaign progresses and will have final approval over what content gets posted. This is true regardless of if you choose to run the campaign yourself or have us manage it.

Do I own the pictures I pay for?

Yes. Some platforms / agencies will negotiate usage rights separately but we know how much content you need for your own marketing efforts and channels. That’s why we like to keep it simple and we ask our influencers to include unlimited usage rights to all and any material they produce on your behalf.

What types of influencers are on the platform?

All of the creators listed on our site are Moms, first and foremost. We have some women who are phenomenal at creating content but don't have a large enough following to be considered an influencer. These are perfect people to hire for creating your next catalogue shots or content for your e-commerce site, marketing materials and social channels. We also have Mom's with small to large followings (ranging from 5k-500k followers) that focus on different categories (ie. natural parenting, travel, fitness, food). We really feel that we have the right person for you regardless of your specific needs, and if we don't, we will personally find them for you!