So you’re ready to take your career as influencer to the next level and start landing successful brand partnerships. It’s exciting to take that leap but can also be overwhelming. How do you start gaining professional credibility AND make yourself stand out amidst a growing sea of influencers?
The key: your influencer media kit.
Ever walked into a job interview without a resume and landed the job? No – unless you’re applying to work at your cousin Bill’s hot dog stand. In the influencer world, your media kit is what is going to get you and your brand noticed and taken seriously.
So, what is a media kit exactly?
In the influencer world your media kit is essentially your CV, your portfolio and most importantly; your chance to showcase your unique, personal brand. Your media kit can make all the difference in whether you land that contract or not. In this post we’re gonna help you make that happen by laying out the most important info you’ll need to include in order to create a successful influencer media kit.
It’s important to remember that while there are free templates out there to help you in creating your media kit, it’s in your best interest to get creative with it and add your own personal touch. Enjoy the process and be yourself! You’re designing your own unique calling card. It’s way more fun than typing out a boring list of bullet points in Times New Roman font, anyways. You’re going to attract brands that truly align with you and your values, which is what we want!
This is the “So tell me a bit about yourself.” section of your media kit. It’s going to let brands know who you are and what you’re about. Luckily, unlike a job interview, you can take your time to think about and craft the way you want to present yourself. Keep it brief and concise, while getting the basic feel of you and your brand across.
You can start by including basic stats about yourself: age, gender, location.
Most important is a brief description of what you’re interested in. What kind of content do you share, and why? Talk about why you’re passionate about what you’re sharing. What is your unique perspective on things? (Ie. If your thing is healthy eating; “I want to help people include more whole foods into their diet, because of the way I’ve seen it transform myself and my family. I know how hard it is to make the transition, which is why I show people how me and my kids have fun cooking together in the kitchen.”)
Use your own voice, style and humour to spice it up. Don’t create a wall of text, though. Keep it to about 100-150 words.
2. Audience Size and Demographics
Brands want to know WHO and HOW MANY people you’re reaching. Include statistics from the platforms you’re most active on. Don’t have the kind of numbers you want to showcase yet? You can include statistics on how fast your page is growing (ie. Readers on my blog have doubled in the past few months).
You’ll want to include the primary age range, gender and location of your audience. You can also mention the interests of your audience, especially if you are a niche influencer.
It’s important to be honest and authentic with your information . Continue to update the details as your brand grows or shifts directions.
Including the names of brands you have worked with and positive testimonials will do wonders to increase your value in the eye’s of prospective clients. This is going to give you credibility and make you stand out from the crowd.
This is similar to attaching references to your resume, but with your media kit you can make it more gripping and convincing by including direct quotes clients you have worked with in the past. If possible, including brand logos is a neat and effective way of displaying this information. Play with the font and style to make it even more eye-catching.
4. Examples of your Content
Bouncing off what your previous partnerships have to say about working with you – prove it! Show off the best work you’ve done. You’re helping brands visualize your unique style and approach.
You can even include a specific case study of a collaboration you’re particularly proud of.
5. Rates and Contact Info
You’ve spent all this time conning brands why they should work with you – don’t forget to include all the relevant info on how to reach you! As for rates: you can decide whether to include this in your media kit or whether you want to negotiate with brands on a case by case basis.
These are some of the key information points you’ll want to hi-light in your media kit, but there is lot’s of room for variability. There are no set rules, and HOW you design your media kit will have just as big an impact as WHAT you put on there. “It’s not what you say but how you say it”.