The Momfluence Blog
Creating a Stellar Media Kit: Your Ticket to Successful Brand Partnerships
So you’re ready to take your career as influencer to the next level and start landing successful brand partnerships. It’s exciting to take that leap but can also be overwhelming. How do you start gaining professional credibility AND make yourself stand out amidst a...
Increasing Your Engagement
Your job as an influencer is multi-faceted. Creating content is just one part of the equation; building a community is the far harder & more valuable aspect, both to yourself and to the brands that are looking to work with you. Building a community all...
Tips on Budgeting
Our two cents about campaign budgets. Knowing what to spend on an influencer marketing campaign can be very challenging because there are so many different ways to measure success / assets gained. Not only can influencer marketing help you achieve brand recognition...
An Overview on the Different Types of Content
Content Types Explained There are quite a few options when it comes to deciding what you want your creators to produce (also known as the deliverables). From posts to content, stories, IGTV, blogs…it can be overwhelming and to be honest, it’s such a creative...
Determining your Rate
What should I charge? One of the hardest decisions for any entrepreneur is determining the cost of their services, and this is no different for content creators. While there is an average range based on follower size, there are still wide disparities between two...
How to use Influencers to Supercharge your marketing efforts
Marketing is common sense in a lot of ways but the digital tools that exist today to help you get your goods or service to the people who need it are numerous and at times, complex. This post will help you understand a few of the common ways that influencers can help...
How Momfluence Makes Influencer Marketing Easy
People now spend more time on social media than they do TV. I know that’s true for most of the people in my life, heck most of them don’t even own a TV anymore, and even fewer pay for cable! In the pre-social media days, most people’s exposure to...
How to Move Out of the Influencer Marketing Friend Zone
The influencer marketing world was dominated by the gifted method for many years. Influencers were thrilled to be getting free product and would happily post to their account in exchange. But with the evolution of the influencer role and the number of brands now...
About the Authors
Melanie & Chelsea
We are Melanie and Chelsea, two Moms from Toronto. We have known each
other since high school and have worked together in other ways before
launching momfluence.
Popular Topics
